Your whole business, read against itself.

What we read

Each tool your team runs reads one slice of the business. The Full Read takes the whole public surface on the same day and checks each part against the others:

• The nine scored domains, on our own audit engine: security, SEO, AI readiness, performance, content, UX, technical, POPIA and email security.
• Your public claims, each traced to its source: registers, filings and your own documents.
• Your terms and policies, read against your marketing. A homepage that promises one thing beside terms that decline it is a finding.
• Whether four AI assistants name you when asked your buyers’ questions (their API versions, with web search, on one day), and who they name instead.
• What AI crawlers are actually served, route by route, as each crawler identifies itself.³ Your robots.txt isn’t the answer: on one full read, a site whose robots.txt let every crawler in served all five of Claude’s and Perplexity’s crawlers an empty home page, and ChatGPT’s three the full one. The crawlers don’t run JavaScript. In Vercel and MERJ’s study of AI crawler traffic, “none of the major AI crawlers currently render JavaScript.”¹
• Your regulatory position, read the way a regulator would. Under POPIA, an administrative fine can reach R10 million.²

In the first three full reads, run in September 2026, the lead finding sat outside anything a scoring tool measures.

Three doors, one method

The investor door assesses the company, never the investment. It isn’t financial advice, and nothing in it recommends that you invest, or that you don’t.

Why it costs more than a desk audit

A website audit in South Africa can be bought for about R4,500. The Full Read starts at R25,000. The difference buys this:

• Claims checked, not just pages scored. Your public claims, each traced to its source.
• Your terms against your marketing. The gap between them is where a careful reader looks first.
• The AI read, measured. The engines asked your buyers’ questions, and each AI crawler’s view of your site, route by route.
• Every finding classed by who can fix it. On two recent full reads, 35 of 58 and 39 of 56 findings were Class A or B: the company’s own team, hours to weeks.
• Signed by a CA(SA), with a section on where the report is weakest.
• The fee comes back. It’s credited in full against remediation that starts within 30 days, and the fix is proved by re-running the checks, finding by finding.

What you get

• The read, about 15 pages. It opens with what is genuinely good and ends with where it is weakest.
• The action plan, 6 to 10 pages: every finding sorted by who can fix it and how fast.
• On the competitive door, the Competitive Position Report with the Plan to Lead inside (about 10 pages), then an action plan with an owner on every row.
• On the investor door, a Prospect Integrity Memo: what was verified, what wasn’t, and what was contradicted, walked through on a call.

A redacted specimen of the first two document sets is available once we’ve spoken.

How it starts

Usually through someone who knows us both. It starts with a 15-minute call: what matters to you right now, and who would do the work. We come back with one finding from your own platform, in full with its fix, and walk you through it in 20 minutes. That much is free. The full read is the work, agreed with you in writing before it starts. There’s nothing to buy online.

No introduction? Book the call anyway and tell us what prompted it.

What it is, and isn’t

Where our terms call this an audit, the word names the method, not a standard. The Full Read is not an audit, review or other assurance engagement under international or South African standards, and it gives no assurance. It sets out what we found, with the evidence beside each finding so you can check it.