Blog

Thinking out loud about AI & business

Practical writing on AI implementation, build logs from real projects, and honest takes on what actually works.

What Does a Website Cost in Cape Town? (2026 Numbers)

A real breakdown of website pricing in Cape Town — from R3,000 freelancers to R50,000+ agencies. What you're actually paying for, what's overpriced, and how to decide.

Matt Owen·14 Apr 2026·8 min read

AI Strategy

Why Your Website Might Be Invisible to AI Search

Google AI Overviews now appear in more than half of all searches. If your content isn't structured for AI engines, a growing share of potential customers will never see you. Here's what to do about it.

Matt Owen·3 Apr 2026·8 min read

Earlier posts

AI StrategyThe 5 AI Automations Every Business Should Set Up This Week24 Mar 2026 · 9 min read

AI Strategy24 Mar 2026

The 5 AI Automations Every Business Should Set Up This Week

AI StrategyGEO: Why AI Search Is Making Your Website Invisible (and How to Fix It)14 Mar 2026 · 7 min read

AI Strategy14 Mar 2026

GEO: Why AI Search Is Making Your Website Invisible (and How to Fix It)

FrameworksThe CRAFT Prompting Framework: 5 Elements That Turn Vague Questions into Expert-Level AI Outputs12 Mar 2026 · 6 min read

Frameworks12 Mar 2026

The CRAFT Prompting Framework: 5 Elements That Turn Vague Questions into Expert-Level AI Outputs

Build LogBuilding AI Agents That Actually Know You9 Mar 2026 · 10 min read