Privacy Policy

1. Introduction

Auto Alpha Advisory (“we”, “us”, “our”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”). This policy explains how we collect, use, store, and protect your information when you use our website at autoalphaadvisory.co.za.

2. Information We Collect

We collect information that you voluntarily provide:

• —Contact form: Name, email address, company name, service interest, and message content.
• —Book download: First name and email address.

We also collect non-personal information automatically:

• —Analytics: Page views, referral source, country, and device type via Vercel Analytics (privacy-focused, no cookies).
• —Security: IP address (temporarily, for rate limiting and reCAPTCHA verification).

3. How We Use Your Information

• —To respond to your enquiries and provide requested services.
• —To send you the book and companion resources you requested.
• —To protect the website from spam and abuse (reCAPTCHA, rate limiting).
• —To understand how visitors use our site and improve our content (aggregated analytics).

4. Third Parties

We share information with the following third-party services:

• —Google reCAPTCHA: Processes IP address and browser signals to prevent spam. Subject to Google's Privacy Policy.
• —Vercel: Hosts our website and provides privacy-focused analytics. Data is processed in accordance with Vercel's Privacy Policy.
• —Resend: Delivers transactional emails (contact confirmations, book delivery). Subject to Resend's Privacy Policy.

We do not sell, rent, or trade your personal information to any third party.

5. Cross-Border Transfers

Some of the third-party services listed above may process data outside South Africa, including in the United States. Where this occurs, we ensure that appropriate safeguards are in place in accordance with Section 72 of POPIA.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for 12 months. You may request deletion at any time.

7. Your Rights

Under POPIA, you have the right to:

• —Request access to the personal information we hold about you.
• —Request correction or deletion of your personal information.
• —Object to the processing of your personal information.
• —Lodge a complaint with the Information Regulator.

8. Cookies

Our website uses minimal cookies. Vercel Analytics is privacy-focused and does not use cookies for tracking. Google reCAPTCHA may set cookies necessary for bot detection. No advertising or marketing cookies are used.

9. Information Officer

For any privacy-related enquiries or to exercise your rights under POPIA, contact: